Tag Archives: Recruitment

Top Five Fails with Cafe Interviews

Before I crack into this one it is worth noting that there is a very valid argument that recruitment interviews should never be held in public places such as cafes for basic confidentiality purposes.  I am sure there are many of you out there that would never dream of conducting interviews this way.  But there is no getting away from the fact the world of work, and most importantly the way we work, is changing rapidly.  As businesses gradually shift away from the large, monolithic corporations, to the more nimble, agile, subject-matter-expert businesses, all fuelled by smarter technology and communication channels, the humble café is becoming more and more a place of work, networking, business meetings and interviewing.

This article from the website Stuff.co.nz (via the SMH) caught my eye last week.  It looks like Australians have coined the word “Coffice” to describe this new workplace revolution.  Unsurprisingly this is catching on big time in New Zealand too, where a more casual, relaxed and well, just Kiwi, approach to business has been evolving, making cafés the ideal spot to conduct business in a relaxed, sociable and non-threatening kind of way.

Over my years in recruitment I have found myself increasingly meeting up with clients and candidates for coffee.  If I am meeting someone for the very first time then I typically try and avoid this, and stick with more formal locations like my own office, but this isn’t always possible, particularly when visiting other cities where I don’t have a permanent base.  During that time I have learned from a few mistakes, and honed the art of making these meetings as professional and confidential as possible, without losing the feeling of relaxed sociability that makes this form of meeting more appealing in the first place.  I have also heard many horror stories from other recruiters, and experienced some myself first hand, where this practice has not been done effectively at all, leaving both parties with a bitter taste in their mouth (and not from the coffee).

So as the “Coffice” plays an increasingly large part in a recruiter’s toolkit, here are my Top Five Coffee Interview Fails, to help you avoid the many pitfalls in this kind of meeting and make the most of the opportunity:

  1. Eating Alone      It is best to avoid eating during an interview altogether no matter whether you missed breakfast and the hollandaise sauce on those eggs benedict on the next table looks oh so creamy.  If you have agreed to catch up for a breakfast meeting, or a lunch meeting, and your candidate is expecting to eat, then go ahead.  But if your candidate declines your offer of food, then you must avoid eating too.  There is nothing worse than trying to interview a candidate when they are staring at the runny egg slowly solidifying on your tie and you are staring at the croissant flake you just spat out and landed on their forehead, and you are the only one eating.  A senior recruiter recently told me how he had been interviewing with a large, global recruitment firm, and all had gone very well and just had the final stage of meeting the GM who would rubber stamp the deal.  The GM asked him to meet for a coffee around breakfast time.  Upon meeting the senior recruiter declined the GM’s offer of food, but the GM went ahead and ordered himself a huge plate of bacon and eggs.  So the interview consisted of the candidate doing all the talking while the GM scoffed at his trough and noisily chewed his way through a fry up the whole time.  The ensuing offer of employment was swiftly turned down by the candidate, whose impression of the entire brand is now tarnished by the mental image of watching a scoffing, slurping GM conducting a cursory interview.
  2. The Obvious Interview                 You can often tell when someone is being interviewed, or has met someone in public for the first time, by the body language of both parties.  But it is poor form to make it so blatantly obvious with CVs strewn across the table, the candidate’s name blazoned boldly across the top, and you shouting out behavioural based questions over the din of the café.  Most candidates will be slightly nervous or apprehensive in an interview situation and this kind of behaviour will add a significant does of embarrassment.  Nobody likes to show off that they are looking for a new job, especially to other random members of the public, not to mention the chance that someone they know might spot them.  As the interviewer I have always found it important to memorise as much of the CV as possible and keep it tucked away in a folder for quick reference at only the most crucial moments.  It is ok to ask questions and make notes on a blank piece of paper but ask the candidate first if they are comfortable with that.  If not, then you will have to find a more private place to talk, or make it a less formal coffee chat and arrange a more formal follow up back at your offices for some other time.
  3. The Noisy Café                 The coolest café in town with the funkiest dub beats being laid down from a booming sound system and a massive lunch time surge is not the best choice of café to conduct interviews.  It might make you feel hip and contemporary to be interviewing someone there, but your candidate will be distracted by the noise, and made uneasy by the close proximity of chattering work colleagues, and you will not get the best out of them.  Look for larger cafés, particularly ones with booths.  Hotel lobbies also make excellent meeting places for interviewing and are well worth the small premium you pay on the coffee prices.
  4. The Chance Encounter                  There is a chance you might spy someone else you know while interviewing your candidate.  This is especially true in smaller cities like Wellington.  When this happens then a cursory nod of greeting or recognition is more than enough, but even this will distract your candidate.  Definitely avoid doing what I have witnessed a few times, where the recruiter loudly greets someone by name, even stands up to shake hands, have a chat, and then introduce them to their candidate.  It is all well and good networking and sharing contacts around, but during a job interview is definitely not the time or place.  Just wait for your contact to declare to your candidate that they know their boss and bumped into them just last night, and watch the blood drain from your candidate’s face, along with any chance you had of representing them to your clients.
  5. Forget-me-not                  It is a very dangerous ploy to try and remember everything you have discussed with the candidate over coffee without making any notes.  When I have decided that it would be a bit too awkward to sit there openly asking questions and taking notes, then I have hung around after the candidate has left and quickly scribbled down all of the salient points from the meeting, and areas of agreed follow up.  It is then very helpful to send a recap e-mail to the candidate, thanking them for meeting for coffee, and covering off the main points of what you agreed to do.  It is also ok to re-confirm some of the more important points, such as availability or salary expectations, via e-mail.  If you just leave it a few days and then start selling the candidate in to clients, with no notes to refer back to, you may as well not have bothered meeting up with them in the first place.

 

I think the “Coffice” is an excellent place to have a catch up with candidates you recently placed to see how it’s all going, or to meet clients for a general catch up where you are not taking down complicated job briefs.  But for first time meetings it is a scenario fraught with danger, and if it is the only way of meeting to interview for specific roles, then it is worth keeping the above points in the back of your mind so you can get the most out of the time spent.

Fee Splits: Right or Wrong?

I received a call this week from a highly experienced and long-standing Executive recruiter whose nose had been severely put out of joint and they wanted to tackle me on a certain issue.  I know what you’re all thinking but sorry to let you down – it wasn’t me or something I had said that had upset this recruiter (not this time anyway).  This recruiter had been the subject of one of the most contentious issues in our recruitment industry.  This must surely be one of the most divisive issues we have.  What elephant in the room am I referring to?

The split fee issue.

Now I’m well aware that many recruitment firms do this internally.  You know, when Johnny Rookie stumbles upon a great candidate but hasn’t managed to win any business from clients yet, but Sally Farquar-Bigbillingham has a great role on with one of her (exclusive, darling) clients, so they agree to split the fee 50/50 (once poor Johnny has been put through the wringer and made to do all the leg work and admin).

But this was of a different flavour entirely.  A fee split discussion between two recruiters from different firms.  I’m keen to get your opinions on this matter, so to simplify things I have decided to relate the story like a film script.  Let’s stick with our characters Sally and Johnny, but bear in mind they are from different recruitment firms, in different parts of the country:

                [Sally’s mobile phone rings]

Sally:    Hello?

Johnny:    Hi is this Sally?

Sally:    Speaking.  Who is this?

Johnny:    You don’t know me.  I’m a fellow recruiter and saw the ad you placed in the paper yesterday.  I happen to have the perfect candidate for your role.

Sally:    Oh excellent, thank you for that.  I am just on my way to review the applications now so please do send the candidate through.

Johnny:    No love, you don’t get it do you?  I called your client up to tell them I had the perfect candidate, and for some reason they told me I had to talk to you about referring the candidate in.

Sally:    Why would you call my client when I’m recruiting the role?

Johnny:    Because I have this candidate who would be perfect, don’t I?  So anyway, how about we both get something out of it and split the fee 50/50 if they take my candidate.

Sally:    I don’t think so.  I won a competitive tender to recruit exclusively for this role so I’m not about to lose half the fee to you.

Johnny:    Well I have this candidate exclusively and I want them to be considered for this position, so what are we going to do about it?

Sally:    If I were you I would advise your candidate to apply directly to me for this role and I’ll take it from there.  However, I would suggest your candidate is severely lacking in judgement if they are at GM level but agreed to register exclusively with you – whoever you are.

Johnny:    I’m a recruiter at X and I’ve been doing this 10 months.

Sally:    Well I’ve been doing this over 10 years and I don’t like the cut of your gib.

Johnny:    I know, I looked you up on Linked In.  But why are you standing in the way of the best outcomes for my candidate and your client?

Sally:    I am not standing in the way young man.  I am following due process and your candidate is perfectly entitled to apply directly to my ad.  It is you who is acting without integrity or ethics.

Johnny:    [Getting irritated and aggressive] Listen lady this can be an easy transaction for us both to make money.

Sally:    You should be taking the long term view on this and doing what is right for your candidate, rather than treating them like some commodity.  They will repay you for it in the long run.

Johnny:    Look, I’m not just in recruitment to make placements and to make money, I really care about the candidates and clients too.

Sally:    Pull the other one.

Johnny:    So you won’t do a split?

Sally:    No.

                [click – click – both hang up]

Ahh, the fun and games of fee splits eh?  Now I myself am a little undecided where I stand on this issue.  I certainly think that Johnny showed a lot of front and guile that will be useful attributes as a recruiter.  But he did go a bit far with the unprofessionalism in my opinion.  Fair enough to ask the question, perhaps, but taking it too far to push it as hard as he did?  Somewhat lacking in respect and integrity?

I myself have partaken in fee split scenarios with competitors of mine in the past.  The difference in these occasions though was that the competitor approached me directly saying they were struggling to fill a role and did I have any candidates that might suit, for a 50/50 split?  It so happened that I did and the transaction was a successful one.  It did leave me feeling like I’d had a fling with an old flame who I had vowed never to go near again though.  But the allure of the split fee was too much to resist.

I know I’ve referred to the real estate industry in the past, but again there are similarities here.  Estate agents from one firm often show prospective buyers around the house listings of competing agencies, if none of their own stock match the requirements, for a split fee agreement.  I myself was introduced to my house by a Barfoots agent, when it was listed through Harcourts, and they agreed a fee split between themselves.

So anyway, Sally and I are keen to hear your opinions on this.  Where do you stand?  Was Johnny rude and obnoxious to make the approach?  Or is Sally being too precious and indeed standing in the way of the best outcomes for his candidate and her client?

What made Johnny think it was ok to call a client based off a co-branded ad with another recruitment agency?

Or does this highlight a difference in recruitment style and approach between Wellington and Auckland?  It would certainly be interesting to hear the thoughts of any of my Australian readers on this too, who I imagine do these kind of fee splits on a regular basis…

Is Your Hiring Process Quick Enough?

One of the strongest arguments against the practice of contingent recruitment is that the speed of response required to beat your competitors and get the wins up on your whiteboards dilutes the quality of service to your clients and candidates.  Smug, goatee-beard-stroking, retained assignment recruiters brandishing exclusive deals with their clients smirk into their chilled Chardonnays over leisurely lunches with a member of their prospective shortlist as stories are regaled of desperate contingency recruiters scrambling over each other to fire away said candidate’s CV the quickest.

But the huge majority of us out there are contingency recruiters, in the trenches, fighting hard to get some wins on the board, and finding ourselves in the necessary evil position of working at speed to fight off the competition.  Sure, many of you aspire to work more roles on a retained basis (hopefully without the need to grow a goatee), but this takes time, building of long-standing relationships, a significant track record.  All good things to work towards but not always something you can achieve in your early years of recruiting .  You can’t go to Barnet in England’s League Two and say “Look, we know you want to be more like Arsenal down the road and play in the Premier League, but you need to stop running around, shooting and missing the goal so much….just make sure you take fewer shots but that they go in more often.”  It just doesn’t work that way.

But as the market hots up again and the battle for top talent intensifies, there is no doubt that the recruiters who respond the quickest and most effectively, and the clients who behave in the same way, will come out with the results they are looking for.  But I wonder if this fact has sunk into the New Zealand business community yet.  Even in Australia, where it is widely acknowledged that the market is hotter than a nuclear fuel rod, frustrations amongst recruiters persist.  One of my Aussie Linked In connections commented a week ago:

“Time kills all deals. Candidates now have MULTIPLE opportunities. Don’t let the good candidates slip through your fingers”

Time kills all deals eh?  I’m not a fan of the phrase, mainly because it was the mantra of a particularly nefarious recruiter I once worked with and sends shudders down my spine, but it is true nevertheless.  Many recruiters responded to this simple comment with frustrations of their own.

So I thought I would test these frustrations against the very same recruitment industry that is expressing frustrations with their own clients.  OK, recruiters are starting to miss out on placements due to the time it is taking their clients to decide, so how good is the recruitment industry at moving quickly in a tightening labour market?  I collated the following information on average time to hire from my own clients in the recruitment industry, for the past five Quarters, the number being the average days it took from the date of the first interview to making the formal offer of employment:

Q1 2010                13 days

Q2 2010                24 days

Q3 2010                23 days

Q4 2010                29 days

Q1 2011                14 days

There does seem to be a clear increase in the sense of urgency amongst many New Zealand recruitment companies in reaching a quicker hiring decision than they did last year.  Although they were equally quick in the first Quarter of 2010.  Was this industry excitement at the launching of Rice Consulting and an unquenchable desire to use my services as quickly as possible?  Or is the first Quarter of each year always filled with greater levels of optimism and bravery that lead to faster hiring decisions?

Whatever the truth behind these numbers, there is no doubt that recruitment companies that want to secure top talent in 2011 are not going to be allowed to slope back towards the 23-29 days kind of mark again.  Those that do will find the candidate you just offered has already been working for your competitor for two weeks and has just paid a visit to your top client.

Top 5 On-Boarding Mistakes made by Recruitment Companies

Remember that time as a kid you got invited to your little school buddy’s birthday party?  He was bragging about it all week long at school.  The invites had been sent out and they had glitter on them.  The party was going to be held at the local leisure centre and there would be swimming, followed by some football, then lunch at a nearby assault course with a clown and a magician in attendance?  You were giddy with excitement.

Then Saturday arrived and your Mum drops you off at the leisure centre where the pool is closed for cleaning and the gym out of bounds due to an outbreak of Legionnaires Disease through the air-con.  It’s raining so the assault course is off limits so you end up playing arcade games with your mates instead.  It’s ok, not the worst way to spend the day, but nowhere near what you had expected… Then Bozo and Merlin turn up stinking of booze and Merlin’s forgotten his rabbit.

Bit of a come down?  No doubt about it.  The thing is there appears to be a few recruitment companies starting to play the part of your old school buddy all those years ago.  As the recruitment market picks up post-recession and good recruitment talent becomes harder to come by, there are an increasing number of firms making some quite outlandish promises to prospective employees.  Now there’s really nothing wrong with that per se.  If you decide that the best way to acquire recruitment talent is to offer them 70% commission, 30 days holiday and season tickets to the Blues then that is fine.

But you have to then actually back that up when they join you.

Amazing as it sounds, there is an increasing amount of this going on.  Recruitment companies will be, and are, competing for the top talent in the market, and it is natural to conjure up unique selling points and other methods of coercion to land your recruiter.  But I cannot stress enough how critically important it is that you maintain credibility by actually providing what it is you initially promised.

 

The current phrase for this new phenomenon is “onboarding” which must be fairly new because Word just underlined it in red!  But most of you in recruitment will be aware of what it is, and how important it is to get it right and make sure your new employee’s first experiences of their new job are fabulous ones, helping to cement their longer term loyalty and buy-in to the company vision.

Here are my Top 5 On-Boarding Mistakes made by recruitment companies:

  1. The promise:  We sit on a large number of PSAs and have an extensive database of candidates for you to put forward for roles.  The reality:  You’re on 3 PSA panels, one of which will only deal with the company’s top biller, and the other two just keep re-appointing your company because of the 8% fees you agreed to back in 2001, which means no-one has ever bothered recruiting roles for them.  The candidate database is made up of CVs sent in in response to generic ads from 2 years ago and no contact has been made to assess suitability or availability.
  2. The promise:  We have a tight-knit team who generate a fun, sociable atmosphere and having Friday night drinks every week.  The reality:  You have an insidious clique of long-timers who shun new employees and bottom drawer good candidate CVs, as they see the new employee as a threat to their own desks and slice of the pie.  They make crude comments and jokes during the first week and on Friday they do go out for drinks, but don’t invite the new person whose name they never found out anyway. 
  3. The promise:  You will have a car park as part of the package.  The reality:  The car park space is on the other side of town beneath a huge bird-infested tree forcing you to spend every Saturday morning cleaning off the bird product spattered all over your roof. 
  4. The promise:  You will have a company phone and laptop as part of the package.  The reality:  You “inherit” the clunky old Toshiba laptop with the processing speed of treacle trickling uphill.  The mobile is quite new but looking through it you find it still contains the lewd photos and dodgy text conversations of the previous incumbent of your desk (who was fired for inappropriate behaviour towards other staff members, funnily enough). 
  5. The promise:  All your tools will be ready for you to start recruiting right away, from day one.  The reality:  You arrive on day one to find your desk doubling up as the dumping ground for everyone’s coats and jackets.  Moving them aside you find your new log-on for the computer hasn’t been activated and you have to wait until later in the day for IT support to get onto it, the only programmes accessible being Solitaire and MineSweeper.  As for business cards, you are told that the server room is piled high with boxes of business cards for previous employees like some kind of business card tomb.  To avoid further potential loss you will only be ordered your business cards once getting through the 3-month probationary period.

 

These are all real-life experiences I have witnessed over my years in recruitment, both as a supplier of recruiters to the industry and also as a recruiter within the industry.  What employers need to realise now is that it is one thing making promises to get someone to sign up, but takes a lot of leadership and follow-through to actually ensure everything happens as promised.  If not, do not be surprised if your shiny new employee does a quick about-turn and turns up at your main competitor a few weeks later.

To finish, it is important to mention that the prospective new employee also has a big duty of care before accepting their new role.  It is quite natural for a new employer to go to some kind of length to sell their company over their competitors, especially in a tightening labour market.  If you are a recruiter looking for a new role, make sure you ask the right questions and really dig into the promises made by the person interviewing you.

Giving Candidates the Uncomfortable Truth

Recruitment, as we all know, can be a bit of an emotional rollercoaster.  Periodic highs from making placements and securing a new client can be swiftly expelled by savage lows and doubting introspection when things don’t work out so well.  The longer you spend in the recruitment industry the better equipped you are to deal with these highs and lows.  As Rudyard Kipling said, it is the making of you when you can treat the imposters of Triumph and Disaster as one and the same.  So seasoned, hardened veterans of recruitment will greet a big-fee placement with no more than a mildly raised eyebrow, and equally confront the loss of a contractor to the competition, or a permanent placement falling over inside the guarantee period, with barely a flickered downturn at the side of the mouth.

For me this week has been one of those weeks.  You know, one of the flickered-downturn-at-the-mouth ones.  Things just haven’t quite gone to plan.  The Midas touch has taken a well-earned rest and my candidates are not getting the breaks this week, and I have had more interview rejections in one week than in a long time, probably since the recession (when I was hardly even arranging interviews, let alone getting clients to say “Yes, I actually quite liked them and would love to have them on board thank you.”)  Now I’m ok with this.  These days I know how to get the positives out of these situations and make sure the weeks ahead follow a different path.  But it was how I have had to relay the feedback and rejections to my candidates that I have found quite interesting.

When I started out in recruitment I probably didn’t quite have the guts to be brutally honest with candidates.  Of course I would let them know they had been unsuccessful, but out of my natural inclination towards people skills, candidate care and customer service, I would try and soften the blow by pulling the punches.  If someone was rejected for having a poor personal appearance and crumpled suit, I might say to them that the culture fit was just not quite right and the client couldn’t see them suiting their particular team dynamic.

Of course, this kind of feedback isn’t at all helpful to the candidate, which is why I no longer sugar-coat my feedback and give it to them straight, whether they like it or not.  These days I am always mindful of the quote from Timothy Ferriss:

“A person’s success in life can usually be measured by the number of uncomfortable conversations they are willing to have”

 

This has always resonated strongly with me since I first heard it and is probably the main reason I no longer try and dress up my feedback to candidates to “make them feel better”.  What has really struck me this week though, is how well all of my candidates have taken the brutal, honest, constructive feedback given.  Sure, they’ve been disappointed, surprised, mildly offended, and in one case strangely relieved (!) but all have responded well to the constructive feedback and I could tell it will actually help them as they plan their forthcoming career moves, whether that be trying out again for a new opportunity or making more of their current role and position.

In recruitment we are often accused of being poor communicators with our candidates, of not listening, of lying, of providing inadequate feedback.  In his latest blog post Greg Savage relates the story of a fellow sideline Dad watching their sons playing sport, who turned to Greg and declared his hatred of recruiters.  As a senior IT professional he had recently left his old job and had a less-than-satisfactory candidate experience from the Sydney IT recruitment industry.  The post is well worth a read for all of the comments alone  but some of this candidate’s beef included:

  • They tell you lies. They lie about the jobs they have, and they lie about what stage your application is at with the client.
  • They provide no feedback, or scant feedback on the process, on interviews and on client opinions.

 

I personally have long ago made the decision to be bold and give it like it is to my candidates.  Of course I will then enter a dialogue about how things could be better, or different, next time, but it is amazingly liberating and powerful to feel you have given your candidate everything there is and held nothing back in reserve so as not to hurt their feelings.

And thank you to my staunch candidates this week all of whom took the bad news on the chin.  Let’s work hard to get it right next time.

A Poor Sense of Timing from Manpower Professional

For a change I don’t have a lot to say this morning, other than to gather your thoughts on this job posted on SEEK at 1.18pm yesterday:

Engineering opportunities across the ditch

  • Get paid to move away
  • Great career progression opportunity
  • Excellent travel opportunity for the family

Our hearts go out to all those affected by the recent events in Christchurch. Having been there in September for the 7.1 earthquake and endless aftershocks, I can relate to the destruction and post traumatic distress the latest shocks have caused.

If you are looking for an opportunity to get away for a while, Australian Engineering firms could be your silver lining. With paid relocation and resettling assistance, the next 2 years could be an experience that you and your family will not regret.

Our consultants are currently working on Senior Engineering roles across a variety of disciplines and locations including:

Electrical Engineers:

  • Senior Distribution Engineer -Electrical Engineering MV and LV Distribution
  • HV Substation Design Engineers
  • Transmission Lines Design Engineers

Civil Engineers:

  • Principal Maritime/Marine Structures Engineer
  • Senior Civil Engineers – Land development
  • Senior Civil Engineers – Water resources
  • Senior Hydrologists
  • Principal Water Resources Engineer
  • Senior Structural Engineer – Career path to Branch Manager
  • Principal Geotechnical Engineer – Water retaining structures

Metallurgical and Process Engineers:

  • Process Engineer – Minerals processing experience preferred

These opportunities are with well renowned organisations on the East Coast of Australia (predominantly Brisbane) offering excellent salaries and career advancement opportunities. If you would like to discuss any of the above roles or how you would go about moving. Submit your CV using the APPLY button

This ad was posted almost exactly 48 hours after the earthquake struck on Tuesday. There are still people missing, the rescue and recovery mission is still underway, and there are still people out there hoping against hope that their friends, relatives or colleagues will make some kind of miraculous reappearance from the rubble of Christchurch. Am I being a little precious here, or is this just way too early?

Now the author of this job posting seems like a good enough boy. He was in Christchurch during the original September quake, caring for an ill relative according to his LinkedIn profile, and I don’t imagine this was meant with any sense of malice. But I do think it displays terrible timing and a naïve lack of judgement. From the way I read it, it appears his colleagues in Brisbane have gathered together their hard-to-fill engineering roles, determined that the fact he was there in September means he has “earned his stripes through the aftershocks”, and has the right angle to post on their behalf.

This is not helpful at this time. This is an attempt to generate commercial gain for your business, thinly disguised as offering a helping hand to Cantabrians keen to escape with their families. If it’s too early for the Crusaders, it is too early for Manpower Professional.

I have a couple of other quick observations on this. Firstly that half the city is still without power so quite how the Brisbane office of Manpower think potential candidates will have the means, never mind the will, to even read this job posting is beyond me. Secondly, Christchurch is in ruins. The city is smashed and from what I can see from the news the famous Mainland spirit has taken a beating too. I think that in time there will certainly be many Cantabrian engineers looking for pastures new with their families, but right now and for the coming months their skills and abilities are going to be crucial in helping the city recover.

And what of the Manpower Professional office in Christchurch itself? This office is consistently vying with South Auckland for the top performing branch in New Zealand. What would these guys make of this attempt, by their own colleagues “across the ditch”, to lure skilled engineers away from the disaster zone their city has become?

I listened to Mayor Bob Parker on the news last night talking about the need to behave with dignity and respect at this difficult time. Obviously that message hasn’t made it as far as Brisbane yet.

Is Recruitment the Real Barometer for Economic Recovery?

This week I made a placement into a recruitment firm that came with a $5k signing-on fee for the candidate.  I felt a little bit like how Fernando Torres’ agent must have felt when he negotiated a £50 million signing-on fee from Chelsea (ok ok…I said “a little bit”)

But this is indicative of the way the recruitment market is heading now in New Zealand, and even more so in Australia from what I have heard.  We have come flying out of the traps into 2011 and it is busy, very busy.  The demand for recruitment talent is high because recruitment firms are getting so busy they are starting to struggle to deliver, in some areas.

Check out some recent Tweets, in the past 2 weeks, from recruiters that I stalk “follow”:

“Farrow Jamieson just finished the best January Revenue in a decade.  The New Zealand Recovery is underway!”  @nzheadhunter

 

“What a week.  7 placements in the Melbourne office.  Bring it on!”  @hamiltonrec2rec

 

“RFP’s, proposals, presentations, new business, all on a Saturday & with no hangover 2011 is going to be busy and is shaping up nicely!”  @JamesNutt11

 

“Congrats to Gordon and Philippa for accepting your dream jobs in the NFP sector!!!  February is gearing up to be a good one!!!!”  @Talent_Capital

 

“And sales and business development roles aplenty!  2011 recruitment market in NZ is looking promising.”  @bobwalkerNZ

OK so this all sounds fabulous right?  Add to that the supposed “shot in the arm” that the Rugby World Cup is going to deliver to our New Zealand economy.  $500m according to a presentation by the New Zealand 2011 Business Club at an HRINZ function on Tuesday night.

But how does all this positivity stack up against the seemingly negative statistics constantly coming out of Government?  According to this article from Bernard Hickey, English and Key have admitted New Zealand may have statistically hit a double-dip recession already and despite it being an election year are talking up fiscal responsibility and reducing debt.  Furthermore it seems consumer confidence dropped again in February. 

And what of the RWC2011 economic benefits?  Are we really pinning our hopes of a sustained recovery on this one event?  I recently read a brilliant book called “Why England Lose” by Simon Kuper & Stefan Szymanski (2010).  Here is a pertinent excerpt:

“The raising and dashing of hopes of an ‘economic bonanza’ has since become as integral a part of a modern football tournament as the raising and dashing of hopes that England will win it…Euro 96 generated about £100 million in direct income for Britain.  This was peanut dust beside the £12.7 billion spent by all overseas visitors to the country in 1996.  Meanwhile, a study by Liverpool University and the city council found that the 30,000 visitors to Liverpool during Euro 96 spent only £1.03 million between them.  How many jobs did that create?  Thirty, all of them temporary.”

 

Simple message – don’t pin your hopes of increased recruitment activity and economic stimulus on the Rugby World Cup – just enjoy it for what it is, showcase New Zealand to the world, and for God’s sake don’t plunge the country back into a fatal depression if the All Blacks fail to win it!

Another alarm bell was rung last week with the liquidation of a long-established Accounting & Finance recruitment business in Auckland.

However, I am a recruiter like those Tweeters above.  I am busy, I am confident, I am positive.  I just struggle to see how the vibe in recruitment relates to the words coming from economists and politicians mouths.

Maybe we should ignore Government statistics which are old news by the time we read them.  Maybe the recruitment industry is the true barometer of what is happening out there in the employment markets and economy as a whole.  What do you reckon?

The Future of Recruiting? Predictions from 2004 vs. Realities of 2011

Last night I had an interesting chat with Dave Thomas who is the Chairman of CXC Global Board of Directors, ahead of his visit to New Zealand next week to make some presentations to our recruitment community and leaders. 

Dave is an affable, straight-talking South African / Australian who founded CXC back in the early 90’s by accident.  He started out as an accountant, which he despised, so he thought he would give IT a go, which he rather enjoyed.  Moving to Australia he stumbled across a company managing a payroll system that was not legally compliant with Australian tax laws, much to the shock of the company’s global CEO.

Dave spent 28 years as an IT contractor, travelling the world, before ending up in Australia.  So he reckoned that this, coupled with his accounting background, meant he knew a thing or two about contracting, payroll and different tax laws.  Turns out he was right as the company he started to provide a solution to that original employer now operates in over 30 countries worldwide.  CXC Global looks after self-employed contractors, sorting out their GST, taxes, salary packaging, payroll and all that boring administration stuff that gets in the way of actually doing your job.  This has actually provided a path for small to mid-sized recruitment companies to build their contractor books up too, which is something that has traditionally been hampered by lack of cash-flow and accounting or tax law knowledge.

Anyway, this isn’t a sales pitch for CXC, I’ll leave that bit up to Dave at the end of his presentations.  I’m mentioning it because the actual presentation really caught my eye and is probably well worth the attendance of all you recruitment owners, Directors, and general recruitment futurologists out there.  Here is the outline of Dave’s talks:

“As Dr John Sullivan saw it …5 years on”

In 2004 Dr John Sullivan, a world renown thought leader on strategic talent management and human resource practice, produced a paper “The Future of Recruitment” in which he made interesting predictions on the direction of the recruitment industry. Many of these have come to pass.  

At the time CXC Global ran a series of talks based on Dr Sullivan’s paper, and offered our technology solutions to the recruitment industry at large in preparation of these imminent changes.

Five years on, the face of recruitment has changed and the pace of change is accelerating.  Many agencies have adapted their business model, but is this enough? Is it sufficient to take you to where you want to be in 2020?

 

Putting on my cynical hat for a moment, I thought that 2011 would actually be 7 years on from that 2004 white paper.  And keeping up with the cynical theme, I decided to take a closer look at this white paper to see just how prescient this Sullivan fella really was.  Sure he has some good credentials.  A large body of work on HR Strategy, Recruitment functions, and an unhealthy obsession with Metrics to measure the ROI of everything, which I suppose is just a by-product of his being American.  Looking through ERE.net to get the links to this big article it is clear he is a prodigious writer, commentator and provocateur on all things recruitment, talent and HR.  He is, according to Fast Company magazine, the “Michael Jordan of Hiring”…oh and also a Professor of Management at San Francisco State University.

If you have the time or compunction to read through the entire article I have put the separate links here for your reading pleasure:

The Future of Recruiting Part 1

Part 2: Internal Departmental Changes

Part 3: Internet Recruiting Approaches Will Change

Part 4: Websites Shift to the CRM Model

Part 5: Metrics Dominate Decision-Making in Recruiting (see – told you so)

Part 6: Recruiters Will Change

I have to say it makes an interesting read, although obviously far more aligned to the US business style and recruitment approaches than ours here in Australasia.  But he made some big calls back then.  Try these out for size:

Junior Recruiters.  Since managers using self-service tools will do the most recruiting, the few recruiters that remain on staff will be experienced recruiting consultants who will focus only on key hires”

Has this come to pass?  Demand for my services certainly hinges around finding more experienced recruiters and I get a sense that the days of filling recruitment agencies with young, energetic, have-a-go Graduates has shifted to a slightly more mature culture.  But is this really sustainable as the talent shortages start to really bite later on this year?

Brand Manager.  As recruiting strategies shift away from short-term “paperwork” solutions (such as running ads or going to job fairs) and towards the ultimate long-term answer – a strong employment brand – the employment brand manager will become the most important position in recruiting.”

 

Bingo.  Although many New Zealand companies are still slowly getting to grips with this concept of Employment Branding, great strides have already been taken by the likes of Trade Me, Deloitte, The Warehouse, Air New Zealand and Counties Manukau District Health Board.

“Changes in Candidates Will Dramatically Impact Recruiting:  Resume Spamming.  Candidates can use software to continuously submit their resume to every possible job”

 

This really made me chuckle.  What foresight and this is a definite blight on the life of recruiters nowadays.  What the good Dr got wrong though, was how the candidates that spammed their resumes everywhere would not gain an advantage by doing this, but would in fact cast themselves in a poorer light in the eyes of recruiters.

Social network referral systems.  As the popularity of social network systems grows, more recruiters and managers will utilize them as referral sources.  These systems will automatically rate the referrals base on the past referral success rate of the person making the referral.”

 

Hmmm.  An amazing prediction given how LinkedIn was in its infancy back then and Twitter was still 2 years away from even coming into existence.  But I am not convinced we have quite worked out how to use these social network systems as a truly effective referral method yet.  It’s still a work in progress but even in the past few weeks I have started to elicit more business and referrals through this method than ever before – so it’s clearly a hot topic right now.

Anyway, I’ve no doubt this will be an informing, thought-provoking and enjoyable presentation from Dave Thomas and I reckon you recruiters of New Zealand should check it out next week.  Here are the details for Wellington and Auckland:

Wellington – Lunch Presentation

Monday 7th February

12.30pm

Level 16 Vodafone on the Quay

157 Lambton Quay

Auckland – Breakfast Presentation

Tuesday 8th February

7.30am

Mecure Hotel

8 Customs Street

RSVP to kirsty.erasmus@cxcglobal.co.nz

How Effective is Linked In for Recruitment?

I clicked over that holy grail of social media targets this week when my Linked In network exceeded the 500+ mark.  I was quite chuffed with myself.  Social media is a key part of my marketing and branding strategy and, particularly as a recruiter, Linked In is a critical tool in networking with professionals and sourcing candidates for roles with my clients.

Or so I thought.

But having reached this milestone of the digital networking space I thought I would do an audit of my Linked In network and try and assess exactly how effective mine was.  After all, my approach to Facebook and Twitter are at odds to my hunger for connection-building on Linked In.  With Twitter I try and keep the list of people I am following as small and targeted as possible.  Most are involved in the recruitment industry in some way, then there’s a smattering of Arsenal-related tweeps and a couple of other amusing social media types.  But if I am “Followed” by some online hotshot with thousands of Followers of their own and a daily splurge of online diatribe, I won’t automatically “Follow” them back unless I am actually interested in what they have to say.  With Facebook, which I rarely even use these days, my approach is even more at odds with Linked In.  I have always actively sought to keep my network of “Friends” below the 100 mark (which I think it just crept over again recently).  I just think that it is highly unusual you would really have a real-life network of more than 100 friends, so I don’t see the point of treating this differently in the online space.

So how effective is my Linked In network?  Well I am currently up to 506 connections and I was surprised to discover that exactly 100 of these connections are not in any way related to recruitment, which if you’re not aware, is the niche area I recruit for.  I wondered if these 100 people were my Facebook Friends, jumping across to my Linked In realm to try and get noticed by me, because I certainly wasn’t on Facebook!  In fact half of them probably are friends from school, University, football etc, with the rest being made up of pre-recruitment work colleagues, and about 4 or 5 who I have to say I have no idea who they are…!

Still, that means over 80% of my network is directly related to, and mostly currently working within, recruitment.  Which pleases me greatly, as this is the kind of network I am seeking to build, from a professional standpoint.  So okay, I know that if I write a Status Update, or post a link to The Whiteboard, or mention a role I am recruiting for, then lots of recruiters, mostly in the Asia-Pac region, will see it.  Great.  But how do you measure the effectiveness of this?  When all is said and done, the ultimate aim of my business is to place recruiters into roles within the recruitment industry.  So how many of my placements for 2010 can I directly attribute to my Linked In network?

One.

What’s that I hear you say?  Yes…I said…One.  Hmmm.  I joined Linked In in 2007 and have worked hard building my online brand and network.  Many hours would have gone into it over the years.  But was it all really worth it?  Just for one guy to say he had found me on Linked In and me then taking him through to eventual offer and acceptance stage with one of my clients.

As a comparison exactly 50% of my placements for 2010 came via online advertising, mostly on job boards, in particular Seek.  Now I am also happy with this number in comparison to previous years as it used to be a much higher percentage.  Watching the percentage of applicants being placed as a result of online advertising reduce means that a larger proportion are coming to me through word of mouth and referrals.

And I think this is where the intangible benefits of a strong, engaged, Linked In network can really be found.  All of those candidates are connections of mine on Linked In.  Many could have seen my updates and decided it was time to make a move, but applied through my website, for example.  Others were referred to me by colleagues at work, who might have been connected to me on Linked In, but rather than directing them to my Linked In profile took the easier route of just giving them my phone number.

So I have to say I am happy with my Linked In network, with its strength and relevance to my specialist sector, and with my Return on Investment for the hours put into it.  But it seems impossible to scientifically assess its effectiveness in monetary terms.  Okay I can say I have made one placement in one year as a direct approach to me on Linked In.  But my gut feel, my instinct, is that my efforts in the social media space have generated many more word of mouth referrals.  Just don’t ask me exactly how many!

I will leave you today with one final thought that my analysis threw up.  17 of my connections have surnames beginning with “Mc” or “Mac” and all of them, bar one, are in the middle of highly successful recruitment careers, most of them occupying senior positions within the industry.  So if you’re ever unsure about whether to bring someone of Celtic origin into your recruitment team, chances are you should just go for it, they look like they’re made of good stuff!

Sharpen Your Sales Pitch by Explaining Recruitment to Your Parents

Do you remember when you first tried explaining recruitment to your parents?  I can still picture that glazed look of befuddlement now.  I’d been with Hays in Australia for about 6 months when they came over to visit from the UK and see how their son was coping over here on the other side of the world.  They knew I had got a job in recruitment after I’d sent my CV around Sydney for Sales jobs and had ended up getting nothing but interest from recruiters to actually work for them (no surprise now that I know the magic Sydney formula of Sales Experience + Pommie = RECRUITER!)

My first taste of trying to explain recruitment was on my second client visit, where I was going solo, to a small client who rarely used recruitment companies (the first client visit was with a 7-year veteran and we went to AbiGroup, one of Australia’s largest construction companies, where I grinned and nodded a lot while she did all the talking).  That was tough enough, but not even in the same ballpark as trying to explain it to my parents.  To be fair to my Mum, she had read in the Sunday Times about some lady in Sydney called Julia Ross who had a house on Sydney harbour, so she thought it must be an ok job to be in.  I got the glazed response but nothing more taxing than a “That’s nice, dear”.

My Dad was a different story though.  Being much more business-minded he wanted to really understand how it all worked:

–          Me:        “You get a vacancy from a client and find candidates to fill it and arrange them interviews.  Then you negotiate the offer and acceptance and boom – job done.”

–          Dad:       “How much does it cost?”

–          Me:        “Well Perm placements usually cost a percentage of the first year’s salary, around 15%-20%”

–          Mum:    “Perm?”

–          Me:        “Not like the hair Mum…”

–          Dad:       “You meant Permanent?”

–          Me:        “Yeah…”

–          Dad:       “So why didn’t you say that then?”

–          Me:        “It’s just what they s…”

–          Dad:       “It’s like saying fridge instead of refrigerator”

–          Me:        – biting my tongue-

–          Dad:       “So how do you find candidates?”

–          Me:        “Usually search the database, post some online ads, maybe get some referrals…

I tail off at this point because the glazed expressions have returned with a vengeance and I can almost see my words sallying forth over the heads of my parents, who have started wondering when their son will make use of his Law degree and get himself a proper job…like in Law.

I do believe they have moved on a bit from this way of thinking, now I’m running my own recruitment business which supports my family and all, but there’s no better way of practicing your sales spiel to your clients than explaining what it is you do to your parents, I can assure you.

Now I must dash because said parents are actually arriving in Auckland today for tomorrow’s Christening of lil’ Bonnie Rice and I need to collect them from the airport.  The only problem is that now they are showing more interest in the business they have stumbled across The Whiteboard and have actually been reading back through my blog posts.  I mean, how on earth am I going to explain this to them?!

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As a quick aside, it was gratifying to learn earlier this week that The Whiteboard came it at number 24 on the US website PhD in HR’s Top 50 Up-and-Coming HR Blogs.  Most of the blogs appear to be from the US and UK so it’s good to represent New Zealand amongst that lot – whoop whoop.